A fashion lifestyle approach to renewable and reusable packaging. Designed as part of a new brand development strategy for nuMe slim food, this biodegradable sugarcane pulp case elevates the brand from competitors with an iconic aesthetic.
In a landscape of folded card boxes, molded pulp was used to create a soft yet bold object that embodies the brand philosophy of confidence and empowerment through health.
Dual layer construction is used to create a durable and multi-functional case. 3D outer texture and inner message add character and personality.
Designed at Karim Rashid Studio.
Packaging Meets Fashion Statement
Part of the sustainability effort for the design is manifested in the concept of packaging life extension, where the object can be reused as a stylish lunch bag and even serve as a fashion statement.
Stand out and Stand Up!
One of the biggest structural challenges for this concept was to develop integrated feet that could keep the case upright on shelf, while maintaining sufficient draft angle for molding.
The branding speaks to the educated, design-conscious consumer in today’s modern world, and the packaging had to reflect that. Lifestyle brands, fashion elements and other innovative packaging all inspired the final design.