A no-prep, no-mess, smart food blender system for the modern kitchen. The machine works in unison with custom designed smart cups, equipped with a built-in blade, that are individually recognized using intelligent sensors.

Chef-curated recipes in a cup make it quick, easy and mess free to eat superfood smoothies, soups and spreads on the go. Just add liquid, Blix it and go.

The design language is crisp, clean and minimal. The machine was detailed with special attention to the interaction points and user interface as well as color treatment.

The cup lid with built-in blade was refined post-engineering in order to simplify and improve the aesthetic.

Designed at Karim Rashid Studio.

Interdisciplinary Collaboration

Involvement in this project spanned from industrial design detailing alongside the engineering team, to overseeing the branding and graphic development and even coming up with the Blix name that made the final cut – pun intended!