Throw pillows for the nursery and cuddly toys in one. A simple round pillow is transformed into a cute little turtle shape using plush felt add-ons.

The design process included concept sketches, pattern design, fabric selection and handmade prototypes. Stylized to be fun and friendly without adding details like facial features that would make the pillows too childish. Double sided design allows two different looks when the pillows are reversed.

The Family Bundle

The concept of a mommy and twins pack was designed to be extended to other animal bundles, creating a complete family of pillow buddies.