Feeding tools for infants and toddlers to help them achieve developmental milestones. Designed in collaboration with a pediatric feeding specialist to maximize safety and ease of use, while also establishing a soft formal language for the brand.

Open cup drinking supports healthy oral and speech development, aids with teething, helps baby learn to have a strong swallow and can decrease tooth decay.

Learning to self-feed is an important developmental milestone, and the Tiny Spoon and Mini Spoon and Fork are designed to help baby learn how to feed independently.

Learning to drink from a straw is an important developmental milestone that develops lip rounding and promotes speech development. The ezpz Mini Cup + Straw Training System teaches toddlers to drink from an open cup and safely learn to use a straw.

It’s in the Details

The sensory bumps developed for the utensils were translated to the bottom of the cups for added functionality and aesthetic uniformity. Using the same style of detailing across a family of products enhances brand cohesion and familiarity.

Sneak Peek into Development

Preliminary designs explored adding character and extra grip through different and unique textures. Strawberry handle? How about bee hive ribs? The concept phase is the time to experiment and try new ideas.

Awards

The Cribsie Awards 2020 Winner for Smartest Toddler Tableware

Good Housekeeping’s 2020 Parenting Award for Must-Have Mealtime Tools