Working with the Super Chewer team in the development of their brand new Super Chewer Core Collection, the Pivot wobble toy was selected for production for its fun and innovative qualities.

Inspired by the ab wheel, this all natural rubber toy offers irregular bounce n’ roll to keep dogs of all sizes on their toe beans! The angles in the design create tight spins to keep playtime contained to a smaller area, and the treat dispensing core holds the dog’s undivided attention.

Early Form Iteration

Multiple form factors and texture treatments were explored in the initial ideation phase, analysing different ways to carry through a functional design language across a range of popular dog toy categories.