Interactive character backpacks for traveling toddlers. In a saturated market, the challenge was to develop a unique and ownable concept with a sophisticated level of cuteness. And so, Peek-A-Boo for Lulyboo was born!

The Boo Toddler Backpack cleverly conceals velcro inside the animal eyes to create the interactive paw flaps. Perfect for on-the-go families, this lightweight and stylish backpack comes with a safety harness to keep your little one safe and close to you. Features generous storage pockets and a full unzip for a snack-and-play tray.

A New Brand Dimension

The Peek-A-Boo concept and character development injected fresh new elements and possibilities into the brand’s visual language, setting the tone for future products in other categories as well. Identifying such areas of opportunity is a crucial step in holistic brand building through product development.