Cool pools need cool pool thermometers! These characters were designed with fun and sophistication, elevating the category with an aesthetic that can be paired with solid branding for ultimate on shelf stand out.
The characters are stylized in a modern way, while still offering personality and humor. The Zen Crab loves his pool time meditation, while the Blow Fish seems in a constant state of panic about his situation.
Character designs can create an instant emotional attachment with the consumer, adding another layer of value to functionally basic products.
One of the other pool concepts developed for this project is the Pool Buoy floating LED light. Bringing an ocean buoy to life with very simple features transforms the light into a pool buddy who’s prone to dancing in the waves and shining his multi-colored lights in sync with music.