The Woof Flip Mat is a dual-sided slow feeder and lick mat designed to deliver twice the enrichment of basic lick mats.

Two distinct patterns were designed to provide different levels of challenge for your pup’s needs. The “easy” side is a beautifully organic Turing pattern that seamlessly integrates the Woof brand mark. Thoughtful dosing rings help to portion spreadable supplements, treats, and wet food with ease. Flip to the “hard” side for longer-lasting mental enrichment. This side is more heavily branded with Woof’s fun iconography and messaging.

Thanks to push-button suction cups on both sides, the mat stays put on smooth surfaces like floors, fridges, tubs – even car windows. It also comes in a Mini size for portable, soothing enrichment that fits in your bag – and your routine. The mats are designed to pair with ready-made, squeezable Woof LickWells or just-add-water Woof LickMix any time your pup needs a delicious distraction.