Created as part of a doggy dental care subscription based system, the Chompers Club weekly dispenser packs serve as a visual reminder for daily use of the product – an innovative, all natural enzyme gel that boosts your pup’s natural oral defenses.
Design development focused on habit-building, working to encourage subscribers to give the enzyme gel to their pups on a daily basis for maximum benefits. The pack is designed to pop onto a custom magnet delivered with the starter kit, making it prominent on your fridge, cabinet door or other highly visible place in the home.
The fun, colorful and iconic designs are display-worthy and insta-worthy, further encouraging the daily ritual of improving your pup’s oral health.
The enzymatic gel packets, weekly chomp pack, mounting magnet and chew toys all work together as part of a system that reinforces behavior while being fun for dogs and dog parents alike.
Welcome / Starter Kit
The unboxing experience was conceived around messaging developed by the branding agency, with fun and informative collateral being prominently displayed.
Die Line Development
Pack die lines were meticulously iterated on, first through hand cut samples, then through white samples from the manufacturer, to perfect the magnet mount feature and properly secure the gel packets.
Other concepts were explored, from doggy album covers to celebratory hero shots, before the discovery that the gel packets kind of looked like a pair of chompers. The pack then started to evolve as a character, and the rest is dogstory!