A 200ml glass bottle that leverages existing branding and elevates it to a more premium space. The four faceted design translates the Rich brand’s iconic carton graphic into a minimalist and pure statement in glass. R. i. c. h.
A rounded square profile base gently tapers towards the top. The four sides are defined by tapered ovals that offer a single curve surface for label application.
Graphic treatment was designed to complement the minimalist design by showcasing a hint of the appetizing fruit photography behind the bold, oversized letter ‘R’.
Designed at Karim Rashid Studio.
Sketch exploration for the new bottle shape was fast and loose to allow for the flow of many ideas to develop, from more conventional to the very unusual.
Other concepts developed in 3D showcase the range of exploration. Manufacturing constraints from the supplier excluded some of the more unconventional forms.